PR IS CHANGING – HERE’S HOW [VIA ADWEEK]
The communications game is always evolving, but few in the industry would argue that the pace of that change has moved into hyper-speed over the past 5-10 years.
As Weber Shandwick releases advertisements, Edelman moves further into paid content, and every agency tries to plot strategy moving forward, it’s easy to get a bit overwhelmed.
We spoke to Ted Birkhahn, president of New York’s Peppercomm, to get his take on where they industry’s headed — and what agencies need to do to stay competitive.
Read entire article in Adweek