HOW A SMALL CHARITY’S PUBLICITY SNOWBALLED FROM LOCAL TO NATIONAL [VIA THEBPLOT]

HOW A SMALL CHARITY’S PUBLICITY SNOWBALLED FROM LOCAL TO NATIONAL [VIA THEBPLOT]

Posted by on Aug 7, 2015 in PR | No Comments

After seven years, the nation is finally learning what Asbury Park has known for years: Second Life Bikes, the non-profit that repairs and sells bikes and keeps lives on track is making a tangible impact on Monmouth County.

PR IS CHANGING – HERE’S HOW [VIA ADWEEK]

PR IS CHANGING – HERE’S HOW [VIA ADWEEK]

Posted by on Aug 7, 2015 in PR | No Comments

The communications game is always evolving, but few in the industry would argue that the pace of that change has moved into hyper-speed over the past 5-10 years.

KEYS TO WRITING AWARD ENTRIES [VIA BITC]

KEYS TO WRITING AWARD ENTRIES [VIA BITC]

Posted by on Aug 7, 2015 in PR | No Comments

Getting your responsible business achievements across on an application form in a clear and compelling way can sometimes be easier said than done.

“BUILT AROUND TOPICS” PREVIEW iOS 9 NEWS APP [VIA MACRUMORS]

“BUILT AROUND TOPICS” PREVIEW iOS 9 NEWS APP [VIA MACRUMORS]

Posted by on Aug 7, 2015 in PR | No Comments

Apple released the third beta of iOS 9 to developers this morning, bringing some significant changes to the operating system, including the new Apple News app.

MILLENNIAL DATA POINTS [VIA PEW RESEARCH]

MILLENNIAL DATA POINTS [VIA PEW RESEARCH]

Posted by on Aug 7, 2015 in Marketing | No Comments

Detached from Institutions, Networked with Friends

A LOOK AT WHAT MILLENNIALS ARE BUYING [VIA FORBES]

A LOOK AT WHAT MILLENNIALS ARE BUYING [VIA FORBES]

Posted by on Aug 7, 2015 in Marketing | No Comments

Conventional wisdom suggests Millennials — that sprawling generation of 75 million 18- to 34-year-olds, often described as “digital natives” — live their lives on the Internet. They’re hunched over their iPhones, iPads, and Kindles. They shop via mobile apps. They stream all their entertainment.

TIPS FOR TARGETING LONG-TAIL SEARCHES [VIA ADWEEK]

TIPS FOR TARGETING LONG-TAIL SEARCHES [VIA ADWEEK]

Posted by on Aug 7, 2015 in Marketing | No Comments

Kasperski, Senior Search Marketing Strategist at St. Louis digital marketing and public relations firm Elasticity. adweek

THINK VIRAL: TIPS TO “GOING VIRAL” [VIA WIKIHOW]

THINK VIRAL: TIPS TO “GOING VIRAL” [VIA WIKIHOW]

Posted by on Aug 7, 2015 in Digital | No Comments

Almost everyone who’s savvy with the internet has heard about “going viral”.[1] “Going viral” refers to the fact that your content resonates so enormously that it catches on fire, and ends up being the latest big thing across the internet.

HOW A BEACHFRONT COMMUNITY IS USING ART TO CREATE A VIRAL BRAND [VIA THEBPLOT]

HOW A BEACHFRONT COMMUNITY IS USING ART TO CREATE A VIRAL BRAND [VIA THEBPLOT]

Posted by on Aug 7, 2015 in Digital | No Comments

The artist known as Pork Chop’s new “Jelly Lady” installation is one of the first in a summer-long public art project – the largest ever for the Jersey Shore – currently being rolled-out by boardwalk redeveloper Madison Marquette.

Asbury Park, Long Neglected, Shows Signs of Rejuvenation

Asbury Park, Long Neglected, Shows Signs of Rejuvenation

Posted by on Aug 6, 2015 in VM News | No Comments

In what iStar is calling a pivotal moment, the company will soon seek public approval for its plans to build a 16-story luxury hotel and condominium on an Ocean Avenue foundation where two previous developers failed.