HOW A SMALL CHARITY’S PUBLICITY SNOWBALLED FROM LOCAL TO NATIONAL [VIA THEBPLOT]

HOW A SMALL CHARITY’S PUBLICITY SNOWBALLED FROM LOCAL TO NATIONAL [VIA THEBPLOT]

Posted by on Aug 7, 2015 in PR | No Comments

After seven years, the nation is finally learning what Asbury Park has known for years: Second Life Bikes, the non-profit that repairs and sells bikes and keeps lives on track is making a tangible impact on Monmouth County.

PR IS CHANGING – HERE’S HOW [VIA ADWEEK]

PR IS CHANGING – HERE’S HOW [VIA ADWEEK]

Posted by on Aug 7, 2015 in PR | No Comments

The communications game is always evolving, but few in the industry would argue that the pace of that change has moved into hyper-speed over the past 5-10 years.

KEYS TO WRITING AWARD ENTRIES [VIA BITC]

KEYS TO WRITING AWARD ENTRIES [VIA BITC]

Posted by on Aug 7, 2015 in PR | No Comments

Getting your responsible business achievements across on an application form in a clear and compelling way can sometimes be easier said than done.

“BUILT AROUND TOPICS” PREVIEW iOS 9 NEWS APP [VIA MACRUMORS]

“BUILT AROUND TOPICS” PREVIEW iOS 9 NEWS APP [VIA MACRUMORS]

Posted by on Aug 7, 2015 in PR | No Comments

Apple released the third beta of iOS 9 to developers this morning, bringing some significant changes to the operating system, including the new Apple News app.

MILLENNIAL DATA POINTS [VIA PEW RESEARCH]

MILLENNIAL DATA POINTS [VIA PEW RESEARCH]

Posted by on Aug 7, 2015 in Marketing | No Comments

Detached from Institutions, Networked with Friends

A LOOK AT WHAT MILLENNIALS ARE BUYING [VIA FORBES]

A LOOK AT WHAT MILLENNIALS ARE BUYING [VIA FORBES]

Posted by on Aug 7, 2015 in Marketing | No Comments

Conventional wisdom suggests Millennials — that sprawling generation of 75 million 18- to 34-year-olds, often described as “digital natives” — live their lives on the Internet. They’re hunched over their iPhones, iPads, and Kindles. They shop via mobile apps. They stream all their entertainment.

TIPS FOR TARGETING LONG-TAIL SEARCHES [VIA ADWEEK]

TIPS FOR TARGETING LONG-TAIL SEARCHES [VIA ADWEEK]

Posted by on Aug 7, 2015 in Marketing | No Comments

Kasperski, Senior Search Marketing Strategist at St. Louis digital marketing and public relations firm Elasticity. adweek

THINK VIRAL: TIPS TO “GOING VIRAL” [VIA WIKIHOW]

THINK VIRAL: TIPS TO “GOING VIRAL” [VIA WIKIHOW]

Posted by on Aug 7, 2015 in Digital | No Comments

Almost everyone who’s savvy with the internet has heard about “going viral”.[1] “Going viral” refers to the fact that your content resonates so enormously that it catches on fire, and ends up being the latest big thing across the internet.

HOW A BEACHFRONT COMMUNITY IS USING ART TO CREATE A VIRAL BRAND [VIA THEBPLOT]

HOW A BEACHFRONT COMMUNITY IS USING ART TO CREATE A VIRAL BRAND [VIA THEBPLOT]

Posted by on Aug 7, 2015 in Digital | No Comments

The artist known as Pork Chop’s new “Jelly Lady” installation is one of the first in a summer-long public art project – the largest ever for the Jersey Shore – currently being rolled-out by boardwalk redeveloper Madison Marquette.

Why is Trump surging? Blame the media.

Why is Trump surging? Blame the media.

Posted by on Aug 6, 2015 in VM View | No Comments

  Donald Trump’s surge to the front of the GOP presidential pollshas occasioned not a little media attention and endless speculation as to why. You can disregard most of that speculation. The answer is simple: