![HOW A SMALL CHARITY’S PUBLICITY SNOWBALLED FROM LOCAL TO NATIONAL [VIA THEBPLOT] HOW A SMALL CHARITY’S PUBLICITY SNOWBALLED FROM LOCAL TO NATIONAL [VIA THEBPLOT]](https://www.virgilio.media/wp-content/uploads/2015/08/bycycle_thumb.jpg)
HOW A SMALL CHARITY’S PUBLICITY SNOWBALLED FROM LOCAL TO NATIONAL [VIA THEBPLOT]
After seven years, the nation is finally learning what Asbury Park has known for years: Second Life Bikes, the non-profit that repairs and sells bikes and keeps lives on track is making a tangible impact on Monmouth County.
![PR IS CHANGING – HERE’S HOW [VIA ADWEEK] PR IS CHANGING – HERE’S HOW [VIA ADWEEK]](https://www.virgilio.media/wp-content/uploads/2015/08/ted-birkhahn1.jpg)
PR IS CHANGING – HERE’S HOW [VIA ADWEEK]
The communications game is always evolving, but few in the industry would argue that the pace of that change has moved into hyper-speed over the past 5-10 years.
![KEYS TO WRITING AWARD ENTRIES [VIA BITC] KEYS TO WRITING AWARD ENTRIES [VIA BITC]](https://www.virgilio.media/wp-content/uploads/2015/08/award_tips_630.png)
KEYS TO WRITING AWARD ENTRIES [VIA BITC]
Getting your responsible business achievements across on an application form in a clear and compelling way can sometimes be easier said than done.
![“BUILT AROUND TOPICS” PREVIEW iOS 9 NEWS APP [VIA MACRUMORS] “BUILT AROUND TOPICS” PREVIEW iOS 9 NEWS APP [VIA MACRUMORS]](https://www.virgilio.media/wp-content/uploads/2015/08/apple.jpg)
“BUILT AROUND TOPICS” PREVIEW iOS 9 NEWS APP [VIA MACRUMORS]
Apple released the third beta of iOS 9 to developers this morning, bringing some significant changes to the operating system, including the new Apple News app.
![A LOOK AT WHAT MILLENNIALS ARE BUYING [VIA FORBES] A LOOK AT WHAT MILLENNIALS ARE BUYING [VIA FORBES]](https://www.virgilio.media/wp-content/uploads/2015/08/chipotle-is-one-step-closer-to-entering-the-breakfast-market-e1433441884830-1940x1455-1000x600.jpg)
A LOOK AT WHAT MILLENNIALS ARE BUYING [VIA FORBES]
Conventional wisdom suggests Millennials — that sprawling generation of 75 million 18- to 34-year-olds, often described as “digital natives” — live their lives on the Internet. They’re hunched over their iPhones, iPads, and Kindles. They shop via mobile apps. They stream all their entertainment.
![TIPS FOR TARGETING LONG-TAIL SEARCHES [VIA ADWEEK] TIPS FOR TARGETING LONG-TAIL SEARCHES [VIA ADWEEK]](https://www.virgilio.media/wp-content/uploads/2015/08/search-marketing-862x575-1.jpg)
TIPS FOR TARGETING LONG-TAIL SEARCHES [VIA ADWEEK]
Kasperski, Senior Search Marketing Strategist at St. Louis digital marketing and public relations firm Elasticity. adweek
![THINK VIRAL: TIPS TO “GOING VIRAL” [VIA WIKIHOW] THINK VIRAL: TIPS TO “GOING VIRAL” [VIA WIKIHOW]](https://www.virgilio.media/wp-content/uploads/2015/08/670px-Improve-Your-Chances-of-Going-Viral-Step-3-Version-2.jpg)
THINK VIRAL: TIPS TO “GOING VIRAL” [VIA WIKIHOW]
Almost everyone who’s savvy with the internet has heard about “going viral”.[1] “Going viral” refers to the fact that your content resonates so enormously that it catches on fire, and ends up being the latest big thing across the internet.
![HOW A BEACHFRONT COMMUNITY IS USING ART TO CREATE A VIRAL BRAND [VIA THEBPLOT] HOW A BEACHFRONT COMMUNITY IS USING ART TO CREATE A VIRAL BRAND [VIA THEBPLOT]](https://www.virgilio.media/wp-content/uploads/2015/08/porkchop-jelly-lady-painting-quinn-15.jpg)
HOW A BEACHFRONT COMMUNITY IS USING ART TO CREATE A VIRAL BRAND [VIA THEBPLOT]
The artist known as Pork Chop’s new “Jelly Lady” installation is one of the first in a summer-long public art project – the largest ever for the Jersey Shore – currently being rolled-out by boardwalk redeveloper Madison Marquette.

Why is Trump surging? Blame the media.
Donald Trump’s surge to the front of the GOP presidential pollshas occasioned not a little media attention and endless speculation as to why. You can disregard most of that speculation. The answer is simple: